Carlos Alcaraz’s crushing victory over Jannik Sinner in the 2025 U.S. Open Men’s Finals made for great TV. But in a sense, Rolex was the real winner, as both players, the top two in the world, are ambassadors, or “testimonees” for the brand, along with numerous other tennis aces who participated in the tournament – which itself is sponsored by Rolex.
Rolex also made headlines simply by hosting President Trump it its suite, possibly an act of diplomacy designed to soften the President’s stance on Swiss tariffs, which could potentially cut into the watchmaker’s profits at some point. Rolex CEO Jean-Frédéric Dufour certainly played the role of gracious host as he welcomed the President to the event.
Little wonder than that Rolex’s impeccable watches dominate this list. While there were plenty of garish, high-dollar horological oddities and open-worked, bejeweled APs to be seen at Arthur Ashe Stadium, these are the watches we would actually want to wear:
