While Rolex is indeed a profitable luxury watch brand that generates billions in revenue annually, the company operates under a unique ownership structure that sets it apart from typical corporations. Rolex S.A. itself is a for-profit company, but it is entirely owned by the Hans Wilsdorf Foundation, a private charitable trust established under Swiss law. […]
Yes, Rolex watches do tick. However, their high-precision mechanical movements tick at a rapid frequency of 8 times per second, creating the illusion of a perfectly smooth, sweeping motion for the seconds hand. This near-silent glide, rather than a jarring once-per-second tick, is a renowned characteristic of Rolex craftsmanship. Key Takeaways: A Rolex’s “sweep” is […]
Carlos Alcaraz’s crushing victory over Jannik Sinner in the 2025 U.S. Open Men’s Finals made for great TV. But in a sense, Rolex was the real winner, as both players, the top two in the world, are ambassadors, or “testimonees” for the brand, along with numerous other tennis aces who participated in the tournament – […]
